Educational Marketing: You have questions, We have answers

  I received an interesting invitation from a financial planning/ investing company the other day in the mail. I was being invited to the usual complementary meal at Ruth Chris and what I thought would be the standard sales presentation for their company.   However, I was surprised to see a statement saying this was [...]

Educational Marketing: You have questions, We have answers

  I received an interesting invitation from a financial planning/ investing company the other day in the mail. I was being invited to the usual complementary meal at Ruth Chris and what I thought would be the standard sales presentation for their company.   However, I was surprised to see a statement saying this was [...]

Educational Marketing: Content is King

  We now know that our past, present, and future patients are looking for medical information on the internet. Unless our practice is full, we are also looking for well educated motivated patients to join our practice.   The potential patients are looking for content. We have the expertise (content). The question then becomes how [...]

Education Marketing: You have questions, We have answers

  I received an interesting invitation from a financial planning/ investing company the other day in the mail. I was being invited to the usual complementary meal at Ruth Chris and what I thought would be the standard sales presentation for their company.   However, I was surprised to see a statement saying this was [...]

A View from the OTHER side; My personal account of being an exhibitor at a medical meeting

  Over my career, I have attended hundreds of medical conferences. I, like you, have always entered the exhibit room looking for what is new in our industry, who is exhibiting that I know and what is it that my office and staff cannot live without. In addition, like you, I occasionally glanced over to [...]

A View from the OTHER side; My personal account of being an exhibitor at a medical meeting Part I

  Over my career, I have attended hundreds of medical conferences. I, like you, have always entered the exhibit room looking for what is new in our industry, who is exhibiting that I know and what is it that my office and staff cannot live without. In addition, like you, I occasionally glanced over to [...]

A View from the OTHER side; My personal account of being an exhibitor at a medical meeting Part I

  Over my career, I have attended hundreds of medical conferences. I, like you, have always entered the exhibit room looking for what is new in our industry, who is exhibiting that I know and what is it that my office and staff cannot live without. In addition, like you, I occasionally glanced over to [...]

Digital Property: Thoughts from the Heckerling Institute on Estate Planning

by James Phillips MD James D. Lamm and Karin C. Prangley spoke at the Heckerling Institute on Estate Planning in a special session entitled Estate Planning 2.0: Digital Property and Tech-Savvy Clients- Time to Reboot Your Practice. The major premise of their presentation was the need for evaluation of the digital property associated with your [...]

Incentive Trusts: Thoughts from the 2011 Heckerling Institute on Estate Planning

by James Phillips Estate planners have been looking for a way to satisfy clients who desire to leave money to their children but are worried that they have not acquired the business skills to manage their money while being productive members of society. Incentive trusts were developed as a means to reward behavior thought to [...]

If Attorneys are Concerned about Cloud Computing for Their Data Storage, Health Care Professionals Need to Heed Their Concern

by J. Winston Phillips, MD, MBA, JD, LLM Joe Dysart’s article, “The Trouble with Terabytes” in the April 2011 issue of the ABA Journal should be required reading for anyone considering the use of cloud computing for offline data storage. Mr. Dysart bases this article on the premise that data stored offsite under the control [...]